Disney – Global Marketing Strategy & Planning Internship – Glendale, CA
Posted by chapmanMBA in Internships on May 16, 2012
Must apply online at www.DisneyInterns.com. Please search by this requisition ID: 45038BR
Company Description:
The Walt Disney Parks & Resorts (WDPR) Emerging Businesses Marketing team is located at the Corporate Offices in Glendale, CA. This team is responsible for developing and executing strategies and tactics, along with driving business results for Adventures by Disney and Aulani – A Disney Resort & Spa. Team members have the opportunity to work multiple businesses across the Parks & Resorts and Walt Disney Company Portfolio on partnerships, brand extensions and more.
Duties:
• Industry research (and research summaries) on best practices that relate directly to Marketing Strategy projects for Adventures by Disney and Aulani
• Work with content and creative team on briefs and asset needs for projects
• Obtain all proper approvals for finished product (Creative, Legal, Brand, Business)
• Work with all relevant partners and perform analyses/synopsis compiling learnings and analysis of metrics
• Annual marketing roadmap for select Adventures by Disney projects or Aulani
• Marketing copy reviews and copy writing
Required Qualifications:
• Current MBA candidate with a marketing or strategy concentration or current Senior majoring in Marketing, Communications, Public Relations or related major.
• Leadership qualities, interpersonal skills, teamwork abilities; excellent project management skills
• Excellent verbal and written communication skills
• An eye and understanding for creative execution as it applies to consumer insights
• Previous experience in consumer marketing or brand management strongly preferred; at a minimum, demonstrated passion for understanding and meeting consumer needs through robust strategic and creative thinking
• Proven record of execution success; ability to deliver results on strategy, time, and budget; attention to detail
• Excellent attitude and disposition; comfortable with ambiguity; bias for action; ability to smartly navigate organizations and build relationships
• Passion for the Disney product, travel and leisure, entertainment, and media
Desired Qualifications:
• Minimum 2 years relevant work experience
• MBA candidate preferred
Ingram Micro – Executive Director Corporate Strategy
Posted by chapmanMBA in Finance, Full Time Positions on May 16, 2012
Job Description
Responsibilities: The Executive Director of WW Strategy will lead a small and high performing team of business strategy and corporate development professionals and manage multiple, parallel projects with frequent interaction with the CEO, CFO and regional leaders. Prepares advice on all aspects of growth, as well as provides an objective view of performance across business lines and geographies.
Requirements:
*An undergraduate degree in Engineering or Business; an M.B.A. from a nationally respected institution is preferred
*10 or more years of business experience in the Information Technology industry with a combination of strategic management consulting (Senior Engagement Manager or above), corporate strategy/strategic planning (Director or above), and significant involvement in acquisitions (ranging from target selection to post-merger integration). Additional experience in operations/supply chain, marketing, corporate development or information technology is helpful.
*Demonstrated ability to lead teams, projects and initiatives to a successful result, including extensive experience leading and managing cross-functional teams.
*Understands and is passionate about the Information Technology industry
*Willingness to travel as needed
Ingram Micro – Corporate Development Manager
Posted by chapmanMBA in Finance, Full Time Positions on May 16, 2012
Job Description
Purpose:
We are looking for a strong professional interested in working on a dynamic team responsible for driving strategy development and execution and mergers & acquisitions (M&A) at a global level for Ingram Micro. Ingram Micro’s Worldwide Strategy & Corporate Development team works with various global executives to develop corporate and divisional strategy, evaluate growth opportunities, and help drive and implement growth initiatives through acquisitions, joint ventures, partnerships and green field projects. This is an excellent opportunity to apply and enhance skills in strategy, finance, and mergers and acquisitions while gaining valuable industry and business experience.
Key Responsibilities:
- Strategic: Assist in the development of strategic initiatives or special projects, support the company’s strategic planning process, support business units with market data and strategic advice, conduct trend analysis and industry and competitor assessment, evaluate growth opportunities
- Mergers and Acquisitions: Support the entire M&A process including market research, target identification and research of potential targets, valuation and financial analysis, create opportunity-specific due diligence checklists and work with various constituencies to attain and analyze diligence data, assist in the integration of acquisitions, monitor performance of and assist in growing newly acquired businesses
- Financial/Quantitative: Develop complex financial models to value opportunities, conduct sensitivity analysis, provide analytical support on various ad hoc projects (techniques to include DCF, IRR, ROIC, ROWC), build top-down and bottom-up financial models of private companies, public companies and green field opportunities
- Ad Hoc Projects: Assist with special corporate strategic and financial projects as needed
Qualifications:
Education: BA/BS degree from a leading university; MBA / CFA a plus.
Experience: 4-8 years of total experience including experience in M&A; background from a strategy consulting firm / investment banking / corporate development department of a Fortune 500 company
Skills / Technical:
- Must be a strategic thinker and possess excellent research and analytical skills and be able to develop specific analysis and action plans to execute strategic plans
- Ability to source and review information from disparate sources and to distill the information into key takeaways (must be well versed with online research tools)
- Ability to identify fundamental business drivers and risks to those drivers
- Must possess excellent financial and quantitative skills, be very comfortable with financial statement analysis
- Perform complex modeling, valuation experience using discounted cash flows, comparable companies analysis, precedent transactions, and sum-of-parts
- Comfortable with using various data sources including Bloomberg, CapitalIQ and public company filings with regulatory bodies
- Excel, PowerPoint, Word required, Microsoft Access preferred
Writing / Presentation skills: Experienced in writing business plans and presentations and in making presentations; possess solid communication skills
Values / Style: Must be a team player and able to work collaboratively within a flat team structure and also lead internal and external teams when necessary, be comfortable with change in a fast-paced environment, be proactive, be able to work with senior management, and possess excellent interpersonal skills with all levels
Preferable
Industry experience/interest: Technology, consumer electronics, and distribution. International experience a plus.
Other
Direct reports: None
Travel: <10%
Twitter – Marketing Campaigns Manager
Posted by chapmanMBA in Full Time Positions, Marketing on May 16, 2012
TO APPLY: https://twitter.com/jobs/positions?jvi=oKfkWfwZ,Job
The Twitter Sales Marketing team is looking for a Marketing Campaigns Manager to support B2B customer acquisition, retention, resurrection and revenue goals. The Marketing Campaigns Manager will be responsible for conceptualizing and executing campaigns using a mix of programs including lead nurturing, email, SEO/SEM and other paid as well as owned media.
The ideal candidate will have exceptional writing abilities and can develop communications that convey Twitter’s unique personality and voice. The candidate will also be metrics and analytics driven.
Responsibilities:
- Work cross-functionally with Inside Sales, Direct Sales, SMB Sales, Finance, Product, Ad Operations and Marketing to implement automated marketing programs for the entire lifecycle of an advertiser
- Create targeted campaigns (e.g. email alerts, Newsletters, etc.) and help develop messaging and content for different customer segments and verticals
- Manage and optimize paid and owned marketing campaigns (e.g. SEM, PPC, display, social, etc.)
- Ensure marketing data integrity and quality in the marketing automation system and Salesforce.com
- Develop lead scoring and customer nurturing framework
- Establish weekly dashboard and metrics reporting
- Develop performance goals, analyze and interpret metrics and drive continuous campaign optimization through testing
Success in this role is measured by:
- Increased marketing engagement rates — advertisers find value in the content they receive from us because it is relevant, targeted and at the right cadence
- Reduction in hours spent on manual marketing tasks such as contacts gathering and campaign set-up
- Improved sales efficiency through a lead scoring and customer nurturing framework
- Improved acquisition, retention and resurrection rates
- Demonstrated marketing ROI
Qualifications:
- At least 2 years working with a marketing automation system such as Marketo or Eloqua and with a CRM system such as Salesforce.com
- At least 5 years of marketing experience
- Experience with managing customer lifecycle marketing programs
- Proficiency with customer lifecycle campaigns including but not limited to email, SEM, website, social, PPC
- Digital ads industry background a plus
- Business/Marketing/Sales Analyst experience a plus
- Strong analytical and Excel skills — can work with large data sets
- Strong writing and communications skills — can craft content that will drive advertisers to action
- Exceptional project management skills with an ability to work with multiple groups and on tight deadlines
- Self-starter, not afraid to be scrappy and roll up your sleeves
- Bachelors degree required, Masters a plus
Twitter – Product Marketing Manager, Closed Loop Solutions
Posted by chapmanMBA in Full Time Positions, Marketing on May 16, 2012
TO APPLY: https://twitter.com/jobs/positions?jvi=oqBlWfw2,Job
Product Marketing Manager, Closed Loop Solutions
About This Job
Twitter’s advertising team is looking for a leader to drive closed loop solutions for advertisers and agencies.
These solutions will enable advertisers to target users on Twitter based on their off-Twitter and offline behavior. Advertisers and agencies will also be able to measure the off-Twitter and offline sales and/or lead generating impact of their Twitter advertising.
As the Product Marketing Manager for closed loop solutions, you will
- Be measured by the effective creation, delivery, and adoption of new solutions in the market
- Partner closely with product management and research to lead a heavily cross functional team to create, pilot, operationalize, and roll out Closed Loop Solutions across verticals.
- Work most closely with research and product management to conceptualize, validate, and implement one or more solutions for each target advertiser vertical. This includes initial and then partner-specific product work with product management, methodological validation with research, and an active partnership across teams.
- Also work closely with business development and legal to identify, engage with, and negotiate partnerships with vertical specific data partners. These partners will provide the off-Twitter and offline activity used for targeting and reporting.
- Work with business development, policy, and legal to engage with and negotiate one or more data match partners. This partner(s) will match Twitter and offline activity in a way that proactively respects user privacy.
- Help sell this complex solution with salespeople. You may help create a new sales engineering role to scale sales support.
- Help create an operational role to support each campaign and each partner.
- Bring each closed loop solution to market, driving the storyline to the market, including value proposition, messaging, and positioning. You will be hands on pitching, delivering, and operationally during pilot and beta. You will then take a step back and enable a broader group to manage the solution after GA.
As you can see from the work above, this is a heavily cross functional role requiring strong teamwork. You will form an effective core trio with product management and research to make these solutions a reality.
Requirements
- Bachelor degree. MBA a plus. Fluency in English
- 8-12 years of experience
- Passion for Twitter, selling, storytelling, customer, market dynamics and opportunities
- Deep understanding of digital advertising. Experience as an advertiser, agency, publisher, or advertising platform preferred
- A practical, hands on understanding of closed loop solutions. 6+ years in product marketing
- Outstanding communication skills with the ability to translate complexity into simple and intuitive communications and instruction
- Experience working in team environments with limited supervision
Twitter – Account Manager (New York)
Posted by chapmanMBA in Finance, Full Time Positions, Marketing on May 16, 2012
TO APPLY: https://twitter.com/jobs/positions?jvi=oL3UVfwn,Job
Account Manager (New York)
Twitter has changed the way people communicate. Now we have a substantial opportunity to change how marketers interact with our rapidly growing user base.
Twitter is creating a world-class team of media professionals, and seeking an experienced Account Manager to develop our business with advertisers and their agencies.
If you’re an enthusiastic Twitter user with relevant account management experience, analytical skills, and a passion for learning, we invite you to talk to us about our advertising sales organization at Twitter, Inc.
Responsibilities
- Collaborating with Fortune 500 advertisers to understand their objectives, recommending best practices, and developing effective campaigns
- Educate and consult to demonstrate how to use Twitter’s advertising products, best practices, how to develop effective campaigns.
- Executing, optimizing, and analyzing advertising programs using internal tools and dashboards.
- Resolving campaign issues in a timely and productive manner, and identifying and implementing process improvements
- Managing contracts and renewals, and assisting our Sales Finance organization with payables and collections
- Providing feedback to our product and tools teams to help us scale our advertising platform
- Mentoring new team members as our organization grows
Requirements
- 4+ years of experience managing digital marketing programs for advertisers or their agencies
- Demonstrated ability to create, develop, and enhance customer relationships
- Ability to manage large customer relationships and manage through conflict, driving groups to collective business decision
- Proven track record translating marketing objectives into results for advertisers. Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers.
- Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues
- Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision
- Must have strong understanding of digital marketplace and understanding of the competitive landscape in which we operate
- A passion for Twitter and our mission
- BA / BS degree
Twitter – Brand Program Manager (New York)
Posted by chapmanMBA in Full Time Positions, Marketing on May 16, 2012
TO APPLY: https://twitter.com/jobs/positions?jvi=oYD9Wfwq,Job
Twitter’s Brand Strategy team focuses on creating highly engaging, custom advertising programs for the top brands in the world. Everyday, we are shaping the future of real-time marketing and branded content with our advertising partners. As a Brand Program Manager on the Brand Strategy team, you will play a pivotal role in supporting the creation and leading the execution of custom advertising programs or other client-facing materials reflecting creative, revenue-generating solutions that connect brands to specific audience targets on Twitter.
Success in this role looks like this:
- Seamless execution and stewardship of highly-visible custom programs with the world’s top advertisers. Our ultimate goal is to ‘ship it.’
- Creating positive relationships and productive working relationships with our clients and their agencies, third-parties and the Twitter team. A successful Brand Program Manager will communicating fearlessly to build trust. We believe that personality and passion matter.
- Satisfied clients and repeat business. This role should grow the business in a way that makes us proud.
- Solving brand objectives and consumer needs with innovation, creativity and scrappiness. We want to innovate through experimentation.
Responsibilities:
- Working closely with the Brand Strategist, oversee development of all client-facing materials including decks, custom pitches, and program related content.
- Partner and drive programs cross-functionally with Product Management, Research and Analytics, Engineering, Sales, Corporate Marketing and Public Relations.
- Develop innovative ad program concepts that drive revenue and meet the needs of the community, advertisers and content partners.
- Create, drive, lead the way with best practices for the Brand Strategy team.
Qualifications:
- BA/BS degree preferred
- Minimum 8+ years experience in digital media and marketing at an ad agency, client-side or media company.
- Experience leading and managing account, creative and/or media teams and strategic media initiatives
- Experience in building compelling digital media and sponsorship programs that drive brand awareness and engagement
Twitter – Ad Sales Research Coordinator
Posted by chapmanMBA in Full Time Positions, Sales on May 16, 2012
TO APPLY: https://twitter.com/jobs/positions?jvi=oV2iWfwV,Job
Ad Sales Research Coordinator
Twitter is looking for a Research Coordinator to support Twitter’s Sales organization. The Research Coordinator will provide day-to-day analysis and logistical support for campaign-specific ad effectiveness studies, pre-sale audience insights, and thought leadership investigations. He or she will manage access and training for advertiser analytics interfaces and prepare custom reports of advertiser account performance. The Research Coordinator will support the Analysts and Managers in the maintenance of analytics benchmarks across Twitter’s industry verticals to inform advertising product research (e.g., norms for Promoted Tweets). He or she will also support survey development for internal and external performance feedback.
Responsibilities
- Campaign-Specific Ad Effectiveness: Manage day-to-day logistics of active custom studies (e.g., sentiment analyses) for clients; maintain regular communication with custom research partners; prepare and update calendar of all active custom research investigations; maintain benchmarks of past performance by vertical; interpret and communicate results to Sales.
- Pre-Sale Audience Insights: Develop and maintain one-to-many sales reports that effectively describe Twitter’s audience in terms of demographics, psychographics, and other trends/dimensions; support the buildout and maintenance of an article archive of research and statistics about Twitter and its ads business; prepare pre-sale research (data, news, insights) and materials for pitching key clients.
- Thought Leadership: Support the Research Analysts and Managers in the logistics of research vendor selection, study scope, note-taking, and project planning.
- Marketer Analytics: Field inbound requests for access to new dashboards and tools (e.g., Twitter Web Analytics); prepare custom client analyses using Twitter business data.
- Product Research: Working with Research Analysts and Managers, monitor campaign metrics for new products to inform design optimization, potential client targeting, and market-sizing; develop and maintain performance benchmarks to inform Product Marketing.
- Marketplace Intelligence & Feedback: Draft and code custom feedback surveys that monitor the efficacy of the Sales and Sales Marketing organizations; cross-tabulate and process results for use in large internal presentations.
Qualifications
- BA/BS degree: up to 1 yr experience in media or market research or strong academic background
- Twitter user, active participant in social media.
- Strong analytics capability required: Excel (“beyond-beginner” analysis skills), experience with web analytics (Google Analytics), and syndicated measurement (comScore).
- Primary research experience preferred: survey editing, sample-recruitment monitoring, vendor project management, results interpretation / analysis, and client interface.
- Demonstrated ability to think strategically about a particular industry and/or product set.
- Commitment to quality and accuracy.
- Strong teamwork and collaboration skills. Ability to build internal networks to accomplish goals through collaboration with resources across teams.
- A self-starter who takes initiative and is action oriented.
- Can balance the need for quick turnaround with longer-term strategic efforts.
- Is flexible and can deal effectively with changes in priorities or ambiguity.
- Is driven and solution-oriented and can overcome obstacles to drive projects through completion.
- Comfortable with a fast-paced, always-on, start-up environment
- Alignment to Twitter’s vision and core values.
Twitter – Advertising Market Analyst
Posted by chapmanMBA in Full Time Positions, Marketing on May 16, 2012
TO APPLY: https://twitter.com/jobs/positions?jvi=ouCTVfwE,Job
About This Job
Do you like finding a compelling story in data? Do you know your way around a spreadsheet like the back of your hand? Do your have a knack for discerning what matters from a sea of information? If so, this might be the right role for you.
Twitter’s advertising product marketing team is looking for a seasoned advertising sales analyst to uncover the quantitative proof points that will help us tell more compelling stories to advertisers.
You will have your finger on the pulse of third party research, reports, and press releases about advertising. You will navigate through our internal revenue and advertising systems as if they were in your own backyard.
You will know our advertiser positioning and storyline well, and you will learn current objections advertisers are expressing to our sales team.
You will then work your magic, finding the missing connections between third party data, our storyline, and current advertiser objections.
You will make our stories more compelling by finding the right data to create quantitative ‘reasons to believe’ for advertisers to try out different ad products. You will help overcome frequent advertiser objections with data that helps advertisers see value in and understand how best to use our products.
You will also work closely with a research insights team that will field studies to create new data when you can’t find key information from others or in our internal systems.
This is not a typical spreadsheet jockey role. This is a role for strategic storyteller who is very comfortable with data and creating the connections that make our positioning come to life.
Responsibilities
- Find and monitor all major relevant data sources in Twitter’s space including industry analysts, financial analysts, industry publications, etc
- Master Twitter’s internal revenue and advertising data systems
- Deeply understand digital advertising and our positioning within it
- Marry third party, internal, and original data with our positioning to create compelling storylines with our product marketers. These storylines should help advertisers see and realize value from our ad products
Requirements
- Bachelor degree. Masters a plus. Fluency in English
- 4-10 years of experience. Management consulting experience preferred
- Outstanding communication skills with the ability to translate complexity into simple and intuitive information
- Demonstrated mastery of modeling, spreadsheets, and data analysis
- Passion for Twitter, product, customer, market dynamics and opportunities
- A proven understanding of digital advertising. Experience with an advertising platform, advertiser, agency, or publisher preferred
- Experience working in team environments with limited supervision
- Must be able to demonstrate previous work
Business Managment Intern/Northrop Grumman/APPLY ASAP!
Posted by chapmanMBA in Internships on May 10, 2012
Candidate will perform business analyst assignments in keeping with their level of
educational progress. The candidate will be provided opportunities to perform business analyst tasks supporting existing contracts including; budgets, actual incurred cost, performance and variance analysis. Typical assignments utilize various Microsoft suite of business software, SAP and Hyperion systems. The candidate will work closely with a team lead and may work within a team consisting of experienced analysts. Additional duties may be assigned commensurate with business need or candidate ability.
Basic Qualifications:
- Candidate will be a student in good standing pursuing a Bachelor’s degree in Business discipline.
- Completion of 3 years college courses.
- The candidate must have an interest in defense-related financial projects and a willingness to undertake a broad range of tasks.
- Some earned value experience is a plus.
- Candidate must have a working knowledge of Microsoft suite of systems, i.e. Excel, Word and PowerPoint.
- Candidate must have good written and oral communication skills and the ability to work comfortably with others.
Preferred Qualifications:
- DoD Secret Level Security Clearance.
- Some earned value experience is a plus.
- Evidence of leadership potential is a plus.
Northrop Grumman Corporation is a leading global security company whose 75,000 employees provide innovative systems, products, and solutions in aerospace, electronics, information systems and technical services to government and commercial customers worldwide.
Northrop Grumman is an Equal Opportunity Employer committed to hiring and retaining a diverse workforce regardless of age. U.S. Citizenship is required for most positions.
Chapman MBA
